The client is the optical clinic “Lirema” that performs laser eyesight corrections. Our task was to represent the alternative of contact lenses and glasses, also hoping to attract more new clients to the clinic.
Although the audience consist of many different people, they are all united by the inconvenience that occurs when wearing glasses. This thought helped us to come up with five situations that were recognized by every person who is wearing glasses. Dirty glasses and poor eyesight in the rain are only one problem the characters of this story have to deal with.
Sketches:
Storyboard:
